LAST GRADUATION AW 11 CAMPAIGN by MAGDALENA LEPCKA
LAST GRADUATION AW 11 INSPIRATIONAL FILM
LAST consists of the designs of Janosch Mallwitz and works of the visual artist Björn Streeck.
Janosch has worked in the design studios of various brands including Raf Simons, Acne Studios, Diesel Black Gold and Dior Homme and continues to work internationally.
After a formal education in graphic design and art, Björn works as an independant visual artist in Berlin. His works revolve around systems of communication, sign structures and means within his own body to employ, manipulate or distort them.
The website is a collaboration in its own sense, the content of the image collage is fed autonomously. The random function is essential in this process. The website reloads every minute to generate a new collage and herewith new content. The significance of the whole (Das Ganze) exceeds the meaning of the component (Das Einzelne). The original intention for the visual output is made individually but it is the machine (Die Maschine) that executes the final composition. The algorithm dictates the appearance of the content selected at any given moment. What is generated is an additional composition of thoughts autonomous from the thoughts that each considers relevant. The machine takes control of the final decision in order to produce variations (Varianten) of the original intention, a random system of reference of sorts. Communication within these collages therefore is distorted and new content is generated every minute from a mix of found inspirations and LASTs original imagery in form of clothing and artworks.
In fact LAST is not more than a form of constant communication itself.
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